About Us

Pretty in Paw is a luxury dog accessories brand created for pet lovers who believe their dogs deserve the same style, comfort, and quality as they do. Founded by Sarah and inspired by her beloved Mini Fox Terrier, Poppi, the brand was born from a simple idea: dog accessories should be just as beautiful, well-made, and thoughtfully designed as anything in a human wardrobe.

Poppi has always had a big personality packed into a tiny frame. Playful, elegant, and full of charm, she quickly became the muse behind Pretty in Paw. Sarah wanted accessories that reflected Poppi’s character—pieces that were stylish without compromising on comfort or durability. When she couldn’t find exactly what she was looking for, she decided to create them herself.

At Pretty in Paw, every product is designed with a focus on premium materials, timeless style, and everyday practicality. From elegant collars and leads to thoughtfully designed accessories, each piece blends luxury with functionality so that dogs can look and feel their best wherever they go.

What started as a passion project inspired by one special dog has grown into a brand dedicated to celebrating the bond between dogs and their humans. Pretty in Paw is for those who see their pets as family—and believe they deserve a little luxury too